If you’re used to Google Analytics 3 (GA3), you’ve probably already heard that it’s ending soon. Google has announced that Universal Analytics (GA3) will stop processing new visits as of July 1, 2023. It is therefore imperative that all users move to Google Analytics 4 (GA4) as soon as possible. In this article, we’ll take a look at what’s in store with GA4, what new features it brings and why this change is important.

What is Google Analytics 4?

Google Analytics 4 is the next generation of Google’s analytics tool, which brings several major improvements over its predecessor. GA4 is designed to better meet the current needs of digital marketing and tracking user interactions across multiple devices and platforms.

Key new features and functions of GA4

1. Event-driven tracking model
   • Unlike GA3, which primarily focused on tracking visits and sessions, GA4 moves to an event-driven model. This means that each user interaction (click, page view, purchase, etc.) is tracked as a separate event. This approach provides more detailed and flexible analytical capabilities.
2. Better tracking across devices and platforms
   • GA4 is designed to better track users across devices and platforms. This allows us to better understand the user journey from first contact to conversion, whether it’s a website, mobile app or other digital environment.
3. Predictive analytics
   • New in GA4 are predictive metrics that use machine learning to predict future user behavior. These predictions can help, for example, in identifying likely customers or estimating sales.
4. A simpler and more intuitive interface
   • GA4 delivers a redesigned user interface that is clearer and more intuitive. This makes working with data and creating reports easier and more efficient.
5. Better privacy protection and support for future data protection changes
   • Given the growing emphasis on user privacy, GA4 brings several improvements in this area. For example, IP anonymization is now enabled by default and GA4 is prepared for future data protection changes, such as ending support for third-party cookies.

How to prepare for the transition from GA3 to GA4?

1. Start as soon as possible
   • The sooner you start the transition to GA4, the more time you have to get familiar with the new environment and set up all the necessary configurations.
2. Set up parallel monitoring
   • It is recommended that you use both GA3 and GA4 at the same time until you are fully ready to make the switch. This way you can gradually migrate your settings and get used to the new interface without losing important data.
3. Train your team
   • Make sure your entire team is familiar with the new features and changes in GA4. There are many online courses and training courses that can help you better understand all the new features and options.
4. Customize your reports and overviews
   • With GA4, you may need to adjust your existing reports and reports to fit the new tracking model. Take the time to customize and optimize these tools.

Conclusion

Moving from GA3 to GA4 is a significant step that takes time and preparation, but it also brings many new opportunities and improvements. GA4 is designed to better meet the current demands of digital analytics and provide deeper insights into user behavior. Don’t wait until the last minute and start the transition as soon as possible to take full advantage of all the new features GA4 has to offer.

If you have any questions or need help setting up GA4, don’t hesitate to contact us. Our MindBe team is here for you, ready to help you migrate to the new system and give you a detailed introduction to all the new features and services GA4 has to offer. We’re here to ensure a smooth transition and make the most of the analytics tools for your business.

MindBe team